管理学essay/paper/research report写作
MGT734 Strategic Management
Professional Report Structure
Chapter 1: Overview
- Introduction
- Aim of the report: see Professional Report brief
- Methodology used
- Limitations
Chapter 2: External Environment
(See chapter 4 of text book)
- STEEP Analysis (see table 4-1, p129)
- Industry Analysis: Task Environment
- Use Key success factors to create an Industry matrix
- Perform a Strategic Audit
Chapter 3: Organisational Analysis
(See chapter 5 of text book)
- Develop a VRIO framework
- Value-Chain Analysis
- Organisational structure
- Strategic Marketing Issues
- Perform Strategic Audit
Chapter 4: Strategic Options
(See chapters 6, 7 and 8 of Text Book)
Based on the analysis in chapters 2 and 3 of the report:
- Assess/develop a Business Strategy (chapter 6 of text book)
- Assess/develop a Corporate Strategy (chapter 7 of text book)
- Assess/develop a Functional Strategy (chapter 8 of text book)
Chapter 5: Conclusion
Based on the Strategic Options
- Reach conclusions relating to the company
- Recommend which strategic option the company should proceed with.